Multifamily Apartment Buyers: What Do They Want?

business men in an apartment

The multifamily apartment industry is undergoing constant change. There are trends on the rise reshaping the way that industry players identify their best moves, and if you want to thrive, you’ll want to be among the first to know about the most significant of these changes. From design to buyer behavior, there’s a lot of valuable material to analyze for a strong and well-founded base of understanding. The following are important things to be aware of today if you want to make the most of your efforts in the multifamily apartment market.

Smart Tech Integration

Buyers in the multifamily industry today are more accustomed to smart home space technology integrations than ever. More modern buyers will increasingly see their apartment’s core infrastructures integrated with cloud-connected devices. 

Low Maintenance & Walkability

As smart tech has an immense amount of pull when it comes to attracting buyers in the multifamily apartment industry, it’s only natural that there’s been a negative correlation with maintenance. Multifamily apartment seekers today are opting to rent in places that offer a low-maintenance, walkable, and casually communal way of life. They want to be hands-off with their utilities and hands-on when it comes to their engagement in the immediate community and environment around them. The urban lifestyle’s call is intriguing for the modern multifamily apartment seeker, and so the more that the property can effectively facilitate this, the happier that they’re ultimately going to be with it in the long run.

Abundant Amenities

Multifamily apartment seekers are setting their sights on ever-smaller targets when it comes to the properties that they’re most eager to consider; however, it’s not just a shrunken size that’s going to pique their interest most. In addition to smaller units, buyers are also increasingly invested in the availability of amenities and communal rooms that let them work and mingle with their fellow residents.


In the multifamily apartment  industry, three keys driving buyer behavior beyond all else are:

  • Smart tech integration in the home’s infrastructure 
  • A low maintenance lifestyle with accessibility to a walkable community
  • Amenities that foster a more communal feeling to the property

To learn more valuable information that can help you thrive in the multifamily industry, feel free to contact us today at Marquette Management.

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