Handling Negative Online Reviews: Be Honest, Proactive, and Responsive

leaving a review

No matter the business, working with the public, requires professional communication skills. Being honest, proactive, and responsive are three elements to use when managing negative reviews.   An Honest Image is Key to Proactive Management A key point, as found on Zumper, “always portray your units and/or living community in an honest way; anything else […]

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How to Market Apartments to Millenials in 2019

millennials

Every generation has its unique characteristics. In the multifamily market, millennials tend to wait longer before making real estate investments. Subsequently, this explains today’s rapid growth in the rental market. Moreover, you can expect Gen Z to buck the trend and rally the real estate market to unprecedented levels. In earnest, marketing campaigns are proving […]

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