A survey published in Multifamily Executive Magazine shows that fewer Americans than ever are opting to become homeowners and several plan to opt out of ownership. This decrease in ownership results in a blossoming market for rental companies.
While Americans may not be looking to own a home, they are still looking for a place that feels like home. Renters want to be able to go to their apartment, condo or duplex and feel that this space is theirs. Renters want to feel the comfort of home without the expenses of owning a home.
Enabling a sense of community to be built among residents takes a huge step towards that feeling of home. In an apartment community, for example, maintaining pleasant outdoor areas and offering amenities such as barbecues, grills and pools allow renters to mingle and connect with neighbors, building a sense of community and comfort in their dwelling.
While people are no longer looking for the cost and expenses of home, they want to walk into their apartment and feel at home. That feeling of home can transform any property into more than just a roof overhead. Property owners and management companies can help their new and current renters make this happen by building an environment where the feeling and idea of community can grow. In order to keep renters, property owners need to do more than just provide a property. They need to bring renters home.Back to all posts