How To Utilize Social Media To Bring Value To Residents

a woman on her laptop and phone

There’s no denying that social media plays an active role in the lives of many people. Apartment manager jobs can be made easier by attracting new tenants and fostering better communication between residents and staff. Here are some tips on harnessing the power of social media to improve the management and atmosphere of your apartment community. 

Growing Your Social Media Audience

Any audience, no matter how small, is essential for the social media page of any property management firm. Reach out to friends or businesses and encourage them to promote your page. Invite friends to ‘like’ your Facebook or join Facebook groups to post announcements or blog posts. Make sure the Facebook group is relevant to your business. There are often groups dedicated to helping people find apartments to rent. On Instagram, search hashtags relevant to your apartment community, such as the name of your city or state. ‘Liking’ these hashtag posts will draw more attention to your page and can help you gain followers. Displaying your social media presence as part of your welcoming packet for new tenants also fosters a community approach to your social media persona.

Posting to Engage Your Residents

According to this article from Multifamily Insider, the top type of post your residents want to see is community improvement announcements. “This type of post shows the renter where their money is being spent within the community and can help to elevate a renter’s perception of value.” It keeps residents aware of any construction and can alleviate frustration. You can also post to encourage resident referrals or spread the word of community or resident appreciation events. Your postings should be frequent, around one to three posts per week, but not too frequent to overwhelm your residents and cause them to unsubscribe.

Responding to Tenant Posts

Your social media presence as a property manager should be a two-way street. Encourage engagement and feedback by asking questions in a post every now and then. Reply to comments, questions, and complaints in a timely and professional fashion. Responding to conversational or positive comments shows your community a “human” side to your business and fosters goodwill. When you encounter a negative review or comment, it is important to still thank the poster for expressing their views and ask them to contact you directly to resolve the issue. This shows your residents that you care about resolving issues promptly. 

Navigating your online persona can be tricky in the age of social media, which is why hiring an adequate property manager leads to immense advantage. Marquette Management is proud to foster excellent resident communications with ease, making their apartment communities the best place to work, live, and invest! Contact us today to learn more.  

Back to all posts