How to Market Apartments to Millenials in 2019

millennials

Every generation has its unique characteristics. In the multifamily market, millennials tend to wait longer before making real estate investments. Subsequently, this explains today’s rapid growth in the rental market. Moreover, you can expect Gen Z to buck the trend and rally the real estate market to unprecedented levels. In earnest, marketing campaigns are proving […]

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Branding 101 for Multifamily Communities

branding

In a highly competitive multifamily housing industry, it is important to stay relevant by using the most relatable marketing strategies. Priority is placed on highlighting building or apartment features and amenities and letting renters know why they should choose you over others. However, one thing that is often overlooked is branding. What Is Branding? To […]

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