Utilizing Digital Marketing In The Apartment Industry

The first step prospective residents take when searching for a new apartment is scouring online search engines. The first action current residents make when they become curious about their properties events, future activities, or promotions are visiting the properties website or blog. In today’s competitive housing market and online presence, management companies have to stay […]

Continue Reading

The Importance Of A Manager Certification

The role of an property manager grows more diverse every year. There is far more to managing a multi-family building than collecting the rent, trying to attract qualified residents, and calling for maintenance when something breaks. Furthermore, apartment management is a career field and the only way for people to advance is through experience and education. […]

Continue Reading

How To Handle A Bad Review

There was a time, in the not-so-distant past, reputation management firms would tell you to ignore any negative comments or reviews. The standard advice was to buy positive reviews and “bury” the negative review. Today, consumers are savvier about online reviews and tricks won’t work. Property managers need to respond to the complaint without feeding fuel to […]

Continue Reading